The confusing thing is that in their world, a letter doesn’t need to be in an envelope! The USPS direct mail specs refer to letters a bit more generally. What Is A Postcard (At least for direct mail purposes)? Let’s start with an overview of USPS direct mail terminology. Machinable pieces must be within specific sizes, shapes and weights. You want your direct mail sizes to match the USPS specs to be “machinable” and eligible for “presort” prices. Google Nonmachinable Letters for some fun reading :-). Why is this important? Because if you don’t follow the exact direct mail size for your creative, you can end up having to pay more, lots more, for postage. For a detailed look at the rules and regulations for USPS shipping, refer to their Basic Standards for Mailing. Even when you choose the type of collateral to send, most formats commonly include multiple sizes. However, knowing what type of flyer, postcard or letter to send can be difficult. Here at Postalytics, we allow you to design direct mailer templates in a range of sizes and craft sequences that use a range of different formats to deliver your offer and message to your prospects. They just might not make much common sense. The names and the exact specifications for standard direct mail sizes are clearly labeled. Contact us to learn more about all of our different envelope options including our customizable features.If you’re a marketer that is planning a direct mail campaign, you might check out the specs from the US Postal Service for direct mail sizes. Making sure you have the envelopes and print marketing materials you need is what Tension is all about. Download this whitepaper and let us help you find your perfect fit. However, we understand your mailing needs may call for a standard envelope at times, so we’ve put together a guide of common envelopes sizes. Download our WhitepaperĪt Tension, we specialize in custom-made envelopes. We rely on your explicit instructions to deliver accurate, final specifications. * Standard envelope sizes are listed for illustrative purposes. Below are three standard sizes* of catalog envelopes: COMMON ENVELOPE NAME They are often used for policy mailers and/or insurance information that is not meant to be folded. Learn more about open-side envelopes, and the difference between an open-side and open-end envelope in our popular blog, “ Envelope Basics: The Grand Opening.” COMMON ENVELOPE NAMEĬatalogs are open-end, center-seam or single side seam envelopes with the seal flap on the short dimension. We rely on your explicit instructions to deliver accurate, final specifications.īooklets are open-side, double side seam envelopes that come in many standard sizes*. *Standard envelope sizes are listed for illustrative purposes. See below for standard sizes of business envelopes* ENVELOPE Or, check out “ How Big is a Number 9 Envelope?” or learn more about #9 envelopes on our product page. Want an in-depth look at popular envelope products? Read our blog “ How Big is a Number 10 Envelope? or learn more about #10 envelopes on our product page. A #10 envelope is the popular business envelope size, and is used for both direct mail and transactional mail. Click below to jump to each section:īusiness Envelopes for Direct and Transactional Mail Sizesīusiness envelopes are widely used for direct mail and transactional mail (e.g., monthly statements or bills). However, we rely on your explicit instructions to deliver accurate, final specifications. The following charts represent typical sizes for common envelope size. Tension produces custom envelopes based on your specific requirements, so to us there is no “standard size” envelope. Buck Slips for Direct Mail and Monthly Statements.Lightweight Packaging & Fulfilment Envelopes.
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